RICHARD DYER
That a star is an image that has been made from a range of materials (e.g. advertising, magazines, films etc.). He goes on to say that stars depend on subsidiary media such as Tv, radio and so on, to allow themselves to create a certain image and attract their target audience by being made up of a variety of meanings which bring the audience to them. Overall, the star is incoherent incomplete and open. Due to the incoherence of this star image will mean that the audience will strive on understanding or completing the overall star image.
How is this achieved?
A continued consumption of the star through their products.
He explains 2 paradoxes:
Paradox 1:
The star must be ordinary and extraordinary. This will attract consumers to the star due to the originality.
Paradox 2:
The star must be simultaneously present and absent for the consumer.
Hegemony
Dyer explains this as the star is used to position the consumer in relation to the dominant social values. However, this depends upon the artist. Either the audience is positioned against the mainstream, within the mainstream or somewhere in between.
Below is a quote that Richard Dyer said summarising his theory.
That a star is an image that has been made from a range of materials (e.g. advertising, magazines, films etc.). He goes on to say that stars depend on subsidiary media such as Tv, radio and so on, to allow themselves to create a certain image and attract their target audience by being made up of a variety of meanings which bring the audience to them. Overall, the star is incoherent incomplete and open. Due to the incoherence of this star image will mean that the audience will strive on understanding or completing the overall star image.
How is this achieved?
A continued consumption of the star through their products.
He explains 2 paradoxes:
Paradox 1:
The star must be ordinary and extraordinary. This will attract consumers to the star due to the originality.
Paradox 2:
The star must be simultaneously present and absent for the consumer.
Hegemony
Dyer explains this as the star is used to position the consumer in relation to the dominant social values. However, this depends upon the artist. Either the audience is positioned against the mainstream, within the mainstream or somewhere in between.
Below is a quote that Richard Dyer said summarising his theory.
“In these terms it can be argued that stars are representations of
persons which reinforce, legitimate or occasionally alter the prevalent
preconceptions of what it is to be a human being in this society. There
is a good deal at stake in such conceptions. On the one hand, our
society stresses what makes them like others in the social group/class/gender
to which they belong. This individualising stress involves a
separation of the person's "self" from his/her social
"roles", and hence poses the individual against society. On
the other hand society suggests that certain norms of behaviour are appropriate
to given groups of people, which many people in such groups would now wish to
contest (eg the struggles over representation of blacks, women and gays in
recent years). Stars are one of the ways in which conceptions of
such persons are promulgated.”
Very interesting. How are you going to use this?
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